First time together?

Rules of engagement

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Thank you for your interest in working with Pixel Dreams.

With the finite nature of everyone’s time, the info below aims to show you what to expect and decide if it makes sense to embark on this journey with us. We appreciate you taking the time to read it.



Rules of engagement

Excuse us for being direct here

  • We won’t write proposals in the dark.
    We’ll scope things out with you through conversations.
  • One-night-stands may sound hot.
    We only have hearts for long-term relationships.
  • The minimum engagement is $50K.
    This can cover one or multiple projects.
  • We make investment exceptions for selected non-profits and artistic/social/educational enterprises.



Love at first sight is beautiful but rare.

For most, it’s a matter of fit

How do you know if it’s a fit? Here’s a simple 3-step process.


01. Introductory call (10 – 30 mins)

Introductory call
Think of it as the first few messages after swiping right.
Ask a few questions and see if it’s a yay or nay.
In this first call, you and us will cover a couple of deal-breaking topics like scope of work (what your goals and/or challenges are, and do we have the right capabilities for you?) and timeline (when do you want it, and can we deliver?).
If both parties feel like pursuing a longer and deeper conversation, we’ll invite you to the first date.


02. Discovery meeting (90 – 120 mins)

Discovery meeting
Like a first date, there will be questions to ask, and questions to answer. There may even be stories, laughters, and a show-and-tell of relevant past work. Aside from exploring the surface such as qualifications and experiences, we’ll dig a little deeper into vision, mission, and culture. The goal is to determine if we’re a magnetic ‘match made in heaven’, or at risk of a forever ‘friend-zone’.

A poor choice of restaurant is negligible in consequences, but the wrong choice of agency partner? Whew. So let’s take some time to discover and explore here.

If the initial discovery goes well (ie. you and us feel like we could be together), we shall ‘order desserts to go’, and begin imagining what a potential engagement would look like in terms of high-level scope and investment (time & money).

Assuming you’re the decision maker (if not, please invite your decision maker to join you), because we’ll conclude this meeting with either of these outcomes:

  1. No: We thank you for your time.
  2. Yes: We hash out the next step together.

(A ‘maybe’ is a No in our book and that’s ok.)


03. Engagement plan & statement of work (15 – 45 mins)

Engagement plan & statement of work
We’ll meet again to review an initial engagement plan and statement of work, built upon the previous conversations. There are 2 common outcomes:

  1. Sleep on it:
    You request additional time to review the SOW.
    We schedule a follow-up.
  2. Ready to rock:
    You sign the SOW.
    We schedule a kick-off.


04. Official kick-off

Yay, now that you and us have passed the first three steps, it’s exciting time!
You’ll meet the family, particularly the folks who will be leading your project and taking it to the finishing line with enthusiasm.


In case you’re wondering where in the above 3-step process you could request for a proposal, the answer is below.


A long time ago, our company has decided not to respond to RFPs, and not to prepare proposals without collaborating with the client team. In our experiences, RFPs and proposals are commonly written in a vacuum on the basis of guesswork. If time is money, then proposals and RFPs are expensive with poor ROI. What’s proven to deliver significantly greater outcomes in less time (and money) is two-way collaboration to scope things out together.

Buyers express the desire for “fairness,” a “level playing field,” and the ability “to compare apples to apples.” Yet, in requiring formulaic responses to the RFP, buyers may unwittingly enforce a conformity that restyles in sterility and a lack of creativity and innovation, and which eliminates potentially good alternatives. Buyers may ask sellers to agree to one-sided, onerous terms and conditions as a prerequisite formerly responding to the RFP. Excellent solution providers may even choose not to respond. It can eliminate intelligent and creative negotiation that could serve both parties.
Mahan Khalsa “Let’s Get Real or Let’s Not Play”

Do you want to play?

The Author

Pierre Monké
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