Pixel Dreams Field Manual

All the Nitty Gritty about Our Brand

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Updated 2024-08

 

At PD, we strive to draw on teachings from the world’s greatest thinkers and doers. One of our favourite philosophers is Jocko Willink, a former Navy SEAL and author of Extreme Ownership (2015) and Discipline Equals Freedom: Field Manual (2020). Jocko’s Field Manual inspired our team to create our own PD Field Manual.

In this article, we outline what it is and how we believe our team can benefit.

 


 

“What is it?”

The PD Field Manual is a 3” x 5” booklet outlining our values, purpose, and brand elements. While our core values and purpose remain constant, our approach to actualizing it will continually improve and evolve. Our Field Manual will always be a work in progress.

 

Take a look at the latest version below.

 

Preview PD Field Manual

 


 

“So, what’s in it for me?”

We hope our PD Field Manual inspires you to create one for your organization.

Questions you may ask yourself are:

  • How would a Field Manual benefit my organization?
  • What are our philosophies?
  • Who on my team can take on its creation?
  • What might our Field Manual have inside?

 


 

For the hungry fact-finders, below are books for you to dive deeper into what inspired us. And, a handy downloadable version of the PD Field Manual.

 

 

 

The Author

Priscilla Joung
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