Similar to junior high school sexual metaphors for getting on base (remember that?!), Baseline Selling attempts to simplify the selling process in four major steps.
While the book is filled with nuggets and techniques, the writing was dull – like it was written in an 80s business era. One example is when Kurlan describes the web as ‘the interactive Internet’. Lol.
This book would be better suited as an infographic or perhaps a short ebook one could download from the Interactive Internet. ‘Meh’ rating.