Our thoughts on this book
Written in 2011, it’s fascinating to see how large software and platform organizations are successfully adopting or naively ignoring what seems so obvious today, 2016. Consumption Economics is a heavy but critical read for anyone in the software / platform / app game. This includes agency and consultant folk who provide strategy and marketing services to such clients.
219 pages, felt like I was learning how to operate an aircraft carrier while currently in a canoe. Enjoyed the book very much, though I will admit, it’s not most people’s cup of tea.