Our thoughts on this book
Traction is an all-encompassing guide book filled with robust frameworks for business, from company vision and culture to regular meetings and what to discuss. Leveraging material from many recommended authors. This book would have been a gem in my life five years ago. Today, I found it a bit over simplistic. It is worth grabbing if you’re just starting out or if you are facing multiple challenges.
Admittedly, sometimes I have thoughts of a book snob, typically at the beginning as I am getting into the author’s style. Sometimes this sense persists throughout, and others times it vanishes after a while. In the case of Traction, I quickly changed my mind from “oh, here’s another flavour-of-the-month business strategy book” to “holy sh*t, I’ve got some homework to do”. It is a well-structured clearly-written system of how to bridge an in-the-cloud vision with on-the-ground traction. There will be some changes around here.