B2B Copywriter

• Capabilities & Qualities
  A checklist for success in this role.

  • • You are a creative mind, a lateral thinker, and an eloquent writer. You think big and small―equally capable of big picture vision and attention to detail.
    • You read a lot, including books about business, strategy, marketing, branding, and advertising. You are insightful and inquisitive. You ask interesting questions. You constantly learn new things to hone your mental sharpness and inventiveness.
    • You love working with words―writing them, stretching them, crafting them, and killing your darlings until what remains is essential. You are so good at what you do that you will rewrite this posting as a proof.
    • You have at least 5 years of experience in the creative business of branding, marketing, and advertising. You have written a copious amount over the years. You can figure out what to write and how to write it best for any situation, audience, and format.
    • You consider complex wording and unclear phrasing laziness. You prefer clear and concise writing. You go for potent and provocative, or better yet, witty and wise. Personal taste aside, you know when to switch voice and tone to what will resonate with the intended audience, for the desired outcome.
    • Curious about human nature, you study psychology and behaviour, which gives you the ability to empathize with any audience.
    • You think independently. You find sketching out and/or jotting down ideas by hand helps steer your brain and keeps your creative thoughts structured. You debate ideas assertively and collaborate open-mindedly. Once a decision is made, you move forward promptly.
    • You are driven to create great work. You are a composed communicator, able to present ideas to different clients and audiences. You are tech-savvy and adaptable to new technologies and/or systems quickly.
    • You are cultured, but not snobby. You are confident, but not egotistical. You are humorous, but not crass.
    • You are a person of your words, in every sense.
• Opportunities
  If you are the right fit for this role, opportunities are endless for you at this company:

  • • • You will have meaningful work and meaningful relationships.
      • You will play a vital role in shaping the creative work produced by our company.
      • You will write for our company and clientele, including local and global brands across industries.
      • You will work with a diverse range of creative formats.
      • You will collaborate with a fast-moving team, in a stimulating and ever-evolving environment.
      • You will benefit from kaizen operations and clear communication.
      • You will pursue growth and leadership opportunities.
      • You will make decisions, and see them through successes, failures, and lessons learned.
      • You will step into your discomfort zone. Again and again.
      • You will study new things, and teach what you learn.
      • You will help your team and your company grow. You will help your clients grow. You will help your community grow.
      • You will help make the world a better place.
      • You will contribute to our company’s MTP, which is to raise intelligence and consciousness.
      • When you have proven your leadership capabilities, you will build and lead your creative team.
• Responsibilities
  • • • Write for B2B communication (strategize, ideate, conceptualize, write, edit)
      • Collaborate with art director on concept development and execution
      • Contribute to vision, direction, execution, presentation, and delivery on a range of projects
      • Understand client objectives, project constraints, and market context to develop recommendations
      • Contribute to brainstorming sessions
      • Develop messaging strategy
      • Write copy for any medium, in any format, and any style
      • Embody and drive creative excellence
      • Raise thought leadership for company and clientele
      • Contribute to marketing and sales pitches
      • Collaborate to guide and evolve the creative process
      • Actively participate in nurturing company culture
      • Future: build, manage, lead, mentor and grow creative team (strategists, writers, and designers)
• Bonus Style & Approach
  • • You have a magical way of distilling a ton of information into bite size pieces
    • You prefer to estimate and get it done quick in a tight squeeze versus taking the time to get it perfect
    • You see the big picture and how the smaller components support
    • You get right to the point and have a hard time beating around the bush
    • You tend to minimize investigation, leaving the competition behind
    • You prefer cutting to the chase, and have a history of trouble with bureaucracy
    • You thrive in the unknown, able to simplify complex problems
    • You create a sense of urgency feeling the importance of accomplishing the mission
    • You do not wait for life to happen but rather initiate change
    • You improvise solutions to complex problems when in a tight situation
    • You know how it’s been done, you prefer to see new possibilities and promote alternatives
    • You don’t take the common route, but rather negotiate shortcuts
    • You are known to defy the odds
    • You thrive when racing against the clock
    • You are eager to take on new and exciting challenges
    • You have historically done better when the job was done last minute!
• Bonus Attributes
  • • • You speak multiple languages
      • You play a musical instrument
      • You are fond of hip hop music
      • You appreciate great food
      • You have a good time partying
      • You’ve read the following:
        • Extreme Ownership
        • 21 Irrefutable Laws of Leadership
        • The Five Dysfunctions of Team
        • Scrum
        • Ego is the Enemy
        • Obstacle is the Way
      • Have taken at least one of these assessments:
        • Predictive Index
        • Kolbe A
        • DISC
        • PRINT
        • StrengthsFinder

About Pixel Dreams

Pixel Dreams is a creative agency based in Toronto, Canada. Our company is small in size and ego, and big in everything that matters: purpose, audacity, creativity, capability, opportunity, tenacity, transparency, community, and play. At Pixel Dreams, there are no dull days―only full ones.

Three themes bind our team together:

• • 1. Grit: We share a painstaking dedication to growth―personally, professionally, and collectively.
    2. Gratitude: We appreciate life and each other. We reflect on gratitude daily and weekly.
    3. Glee: We laugh daily. We take work and study seriously, but not ourselves.

• • • Take part in daily morning check-ins and afternoon stand-ups
    • Write, review, and edit messaging, copy, and content
    • Work closely with the creative director and art director, as well as clients
    • Direct reporting to the creative director
    • Read, study, learn, teach
    • Eat freshly prepared lunches together at our HQ (currently paused until our physical office opens up again)
    • Joke a lot and laugh a lot
    • Reflect on your day, journal, track performance

• • • Attention to health
    • Dedication to learning
    • Alignment with values
    • Unified purpose: to raise intelligence and consciousness.

Application requirements

We’re team players around here. That’s why we’ve written half your application already! Respond to this posting with a brief cover letter containing the following:

• • • “Hello, I am (insert your name) in (insert your location) and I have (insert number) years of strategic experience.”
    • Include your favourite quote on leadership and management, and tell us what it means to you.
    • End your letter with a laugh — literally. Tell us your 3 favourite comedians and why they blow your mind.
    • Please include your portfolio or relevant links
    • Add any attachments in PDF format only

Compensation: Commensurate with experience

Apply Here