First project together? Please read.


We love new business. We love solving strategic and creative challenges. We love delivering world class work that works. But before we jump in bed, we need to get to know each other, and that takes time.

Housecleaning, a few things to note:
  • We don’t write proposals in the dark. We build out projects scopes our clients.
  • We believe in two-way-conversations, aka dialogue.
  • One-night-stands are hot; but we only do longterm relationships.
  • Our minimum engagement for consulting is $1,200. This includes four hours of consulting, preparation, homework, and a report.
  • Our minimum engagement is $50K. This can be one project, or a campaign of projects.
  • If your budget is less than $50K and you’d like to work with us, please inquire. We do make exceptions for non-profits, charities, the arts, social and education enterprises.



Looking to partner up? Let’s take our time

The ability to make quick decisions is a key factor in success. However, doing one’s homework leading to a decision can take time. If you’re too busy to gather the right information, you probably don’t have time to make the wrong decision. The cost of choosing the wrong restaurant is negligible. The cost of choosing the wrong agency can be astronomical. Mutual exploration and discovery will help us determine if we’re a match-made in heaven, or need to friend-zone each other. Aside from the typical areas to cover like qualifications and experience, it’s equally important that we cover areas like vision, mission, and culture.

Culture eats strategy for breakfast.
Patrick Lencioni


Proposals are antiquated.

Both in marriage and business, proposals are antiquated and quite frankly flawed. Most proposals are written in the dark, built on the foundation of guesswork. Your business needs are complex and deserve to be explored carefully to find the right solution. This requires effort from aall parties involved.

Proposals are bad for business

Businesses – like people – can be perfect on paper, but not right for each other. Proposal-based decisions can leave your organization vulnerable to lack-lustre results and broken promises, no matter how good the proposal may look. Simply, a good proposal is not indicative of a good team. A major element of winning is teamwork. You deserve to know who you’ll be working with. And so do we. This requires dialogue.

Not finance. Not strategy. Not technology.
It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.
Patrick Lencioni

What about RFPs?

We do not respond to RFPs. We believe the RFP process is flawed. The following excerpt from the book Let’s Get Real or Let’s Not Play sums it up well.

Buyers express the desire for “fairness,” a “level playing field,” and the ability “to compare apples to apples.” Yet, in requiring formulaic responses to the RFP, buyers may unwittingly enforce a conformity that restyles in sterility and a lack of creativity and innovation, and which eliminates potentially good alternatives. Buyers may ask sellers to agree to one-sided, onerous terms and conditions as a prerequisite formerly responding to the RFP. Excellent solution providers may even choose not to respond. It can eliminate intelligent and creative negotiation that could serve both parties.


The word “dialogue” finds its origins in Greece.

  • Dia = flow, passing through
  • Logos = meaning
  • Dialogue = free flow of meaningful and quality information




Three steps to working together


01. Introductory call (10-30 mins)

Let’s get to know each-other, ask questions, and see if it makes sense to have a longer, more thorough conversation. In our first call, we’ll want to cover deal-breaking topics like timeline (when do you want to launch, and can we deliver?) and scope of work (do we have the right services to solve your business challenges?).

02. Diagnostic meeting (90-120 mins)

This is a two-part meeting. The first part is discovery, continuing from our last conversation. If we believe we can provide value to your business, we transition to building out what a potential engagement would look like. Some areas we’ll cover include:

  • Past work & case studies
  • Engagement journey
  • Potential timeline
  • Appropriate investment of time and money

Decision makers are required to be in this meeting. We’ll conclude this meeting with one of the following outcomes:

  1. No: We thank you kindly for your time.
  2. Yes: We build out a project brief and statement of work.

03. Presentation of project build and SOW (15-30 mins)

We will present a proposal and walk you through an initial statement of work. No surprises here – our proposal and SOW will be built upon previous conversations. Our next steps:

  1. Outcome 01: Your team requires additional time to review the SOW. We schedule a follow-up meeting. This can happen via phone/email/video conference.
  2. Outcome 02: SOW is signed. We schedule our project and move on to the Kick-off meeting!


Kick-off meeting

Exciting times!
The kick-off will introduce you to the PD Team members that will be leading your project. While this can happen through a video call, we prefer to go on a lunch or dinner date.

To learn how Pixel Dreams uses this onboarding process to kickstart world-class solutions for your world-class vision, contact us here.

The Author

Meet the Captain

Reigning from Kabul, Afghanistan. Kal is an artist, a designer, a builder, and a hopeless romantic.

Kal Sayid
Chief Education Officer
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