NASA 2016 Budget Estimates

Reach new heights. Reveal the unknown. Benefit all humankind.

Inspired by the 1974 Graphic Standards Manual

Autumn 2015

Mars being the latest hot destination planet, we were curious to see what NASA had in mind for upcoming trips. Through a little online searching, we found NASA’s Fiscal Year 2016 Budget Estimates. We love NASA, but this PDF was nothing short of ugly. (Sorry guys!) Around the same time, we backed Jesse Reed and Hamish Smyth’s Kickstarter campaign: The reissue of the 1974 NASA Graphics Standards Manual. We were drooling.

With the 1974 Manual in one hand, and the 2016 Budget Estimate in the other, we were inspired to design a 1974-inspired printed booklet. The following is the result.


Creative Director: Kal Sayid
Art Director: Trevor Landon
Graphic Designer: Lily LĂȘ


Printed, saddle stitch bound booklets