Strategy engagement

It’s easy to make blanket recommendations like, “You need to crystallize your mission, vision, and values. You need a logo. You need a website. You need to do some advertising.” This approach is a one-size-fits-all approach, with no clear reason for why each step is needed, what value is expected from each deliverable, and how much resources should be invested in each. The question: “how do we measure success,” needs to be asked at every stage of every investment in your organization.

A strategy session with our partners will bring light to clear a path of action, backed by data, collaboration, and insight.




A unique approach

“No two organizations’ needs are the same. Every organization has unique challenges and unique opportunities. And so, the growth of your business will require a unique approach. An in depth strategy session includes discovery and data collection, revealing your organization’s strengths, weaknesses, and opportunities for growth. By better understanding who you are, where you are, and the industry you play in, we can flesh out a plan-of-attack (strategy) to achieve your goals.”

• Kal Sayid, Founder •

Framework: Simple, but powerful.

Based on a proven proprietary approach, we will be assessing multiple areas of your organization. Our energies will be invested according to your organization’s most important needs.

01. Business 02. Core 03. Branding
Existing and future products, services. Industry, patents, organizational structure, operations, processes, investments, SWOT analysis. The why, story, values, vision, mission, purpose, promises, operational efficiencies, culture. Brand identity, including name, voice, personality, visual style, and perception vs reality.
04. Brand Assets 05. Online properties 06. Marketing
Brand collateral, patents, videos, industry secrets. Review of online properties, including traffic, purpose, success metrics, site architecture (sitemap & wireframes), technology, etc. Offline vs online, marketing budget, marketing goals and objectives, growth engine, types of advertising, past failures and successes

Branding or marketing question?

Approach: Flexible. Organic. Dynamic.

We first collect as much relevant data. Second, we establish realistic goals and a plan to achieve them based on the collected information. Through a combination of discussions prompted by questions, we’ll map out a series of discoveries, ideas, goals, and ultimately a strategy to best move forward with. Collaboration will be the key to success. Our strategy sessions are fun, engaging, and generate actionable next steps. Our partners receive an in-depth report following the strategy session, capturing insights and actionable next steps.


All ideas, concepts, sketches, drawings, notes, decisions, and strategies that come out of our session are yours to keep and implement. Following a full-day session, you can expect a comprehensive report detailing our findings including actionable next steps.


Half-Day Strategy

Full-Day Strategy

• Preparation
• 4-hour strategy session
• Report not included
• Discovery and preparation
• 8-hour strategy session
• Comprehensive Report
One Senior Partner $2,000 One Senior Partner $3,000
Two Senior Partners $3,000 Two Senior Partners $4,000


What you can expect

We’ll arrange a location that is both convenient and ideal for a strategy session. We’ll be equipped with appropriate stationary, one-to-two laptops, and high-speed Wifi. We will be fresh and alert, ready to provide value to you and your organization.

All ideas, concepts, sketches, drawings, notes, decisions, and strategies that come out of our session are yours to keep and implement.


Pixel Dreams Partners

• Kal Sayid, Founder •
  • Business and marketing strategy
  • Branding and design
  • Process design and operations
  • Project and account management


• Lannie Lê, Partner •
  • Business and marketing strategy
  • Branding and design
  • Experience design
  • UX/UI Technology



A few global brands we’ve worked with over the years

Adelaide Orchestra, Astral Media, Audi, BMW, Brisk,Cannes, City of Toronto, Coca-Cola, Dell, Disney, Doritos, Facebook, Ford Motors, Fox, FritoLays, Google, Intel, Kensington TV, Land Rover, Labatt, Lincoln, Mazda, McCain Foods, Mondelēz, Pepsi, PricewaterhouseCoopers, Raptors, Royal Ontario Museum, Nuit Blanche, Ryerson University, Salesforce, Stella Artois, Toyota, Ubisoft, Yahoo!

A few testimonials


• David Mainville, CEO • 

“They always came to meetings prepared and let us in on how they made decisions, allowing us to understand their guiding principles. It was also apparent that they were a true partner and collaborated with us as an extended part of our team”

• Andrea Kent, President•
Renewables Industries Canada

“It’s rare that you come across standout talent like Pixel Dreams. ‘Ridiculously amazing’ is the phrase I use to describe the work designed for our association.”

• Paul Crowe, CEO •
Symbility Intersect (Formerly BNOTIONS)

“Your brand needs Khalid. Your advertising needs Khalid. We have had nothing but great experiences with Pixel Dreams. Their energy and creativity is incredible.”

• Majid Manzarpour, Corporate Engineering • 

“I highly recommend Kal and Pixel Dreams to anyone looking for creative ideas and solutions, out of the box thinking”

• Daniel Demsky, CEO Founder • 

“…Insight and explanations were invaluable. Every organization needs a strong brand strategy to achieve long term success, and I couldn’t recommend anyone better than Khalid and his team for the job.”

Branding or marketing question?
Get in touch!