Background

Traditionally, purchasing and managing insurance products has been a complicated process that involves unnecessary amount of paperwork. Honeybee is an innovative online platform that enables small to medium-sized companies in Canada to easily customize, purchase and manage health insurance packages, all in one place across devices. Their mission is to provide flexible insurance experience for the diverse needs of employees. With Honeybee, employees can design their own health benefits within the parameters defined by their employers. Both employers and employees get to enjoy great benefits on a scale that is typically reserved for enterprise-level organizations.

 

Challenge/opportunity

Honeybee approached Pixel Dreams to develop a brand identity system and marketing assets including visuals and videos to communicate the simplicity of Honeybee’s flexible and diverse health benefit solutions. The primary objective was to capture the essence of Honeybee through an expandable narrative and adaptable visual assets.

 

Deliverables

  • Brand identity system
  • Copywriting / editing
  • Motion graphic promotional videon
  • Motion graphic tutorial video

• David Katz, Executive Vice President • 
Benecaid Health Benefit Solutions


“Produced extremely well,…a lot of value and made it absolutely frictionless to work with them…”

“Kal and the team at Pixel Dreams really delivered on our Honeybee project with a suite of videos and creative assets that were produced extremely well, and executed on time and on budget. It took them very little time to grasp the business and what were trying to accomplish. Despite the tight timelines and the strong creative vision that preceded them, they added a lot of value and made it absolutely frictionless to work with them.”