Renewable Industries Canada

The challenge/Opportunity

With thirty-two years of history, Canada’s premier biofuels (renewable fuels) association, the CRFA (Canadian Renewable Fuels Association) approached us with a novel challenge: To rename, rebrand, and relaunch the beloved association.

RICanada represents the interests of over 30 member companies, and promotes the role of renewable fuels and value added products in reducing GHG emissions. Biofuels producers have helped Canada reduce carbon emissions by 4.2 megatonnes every year – the equivalent of removing one million cars from our roads.

  • Brand strategy
  • Name creation
  • Marketing and communications
  • Process design

Design deliverables

  • Visual identity, including identity system assets
  • Web design
  • Event branding and collateral
  • Social media content
  • Email newsletter
  • Policy fact sheets
  • Membership packages
Andrea Kent, President
Renewables Industries Canada
..New brand, name, and website that surpassed our wildest dreams... It’s rare that you come across standout talent like Pixel Dreams. ‘Ridiculously amazing’ is the phrase I use to describe the work designed for our association. Over the course of our project, Pixel Dreams took on many roles – designer, collaborator, confidant, and partner in crime! They immersed themselves in our brand, our products, and delivered a new brand, name, and website that surpassed our wildest dreams. Their passion for design, positive energy, and quality of work is top-notch. I would work with them again in a second.