Background

SmithsonMartin (now Touch Innovations) creates innovative performance tools to professionals in the music and entertainment industry. Their mission is to bring together the global community of producers, DJs, VJs, lighting & multimedia designers to share, promote and enhance their craft through performance technology. Their products have won numerous innovation awards, featured frequently in global trade publications, and used by world renowned artists and performers on tours. After a rebrand campaign and new flagship product launch with Pixel Dreams in 2014, SmithsonMartin was acquired by Touch Innovations in 2015.

The challenge/opportunity

After initial success of their first DJ systems, in 2013 the SmithsonMartin team conceived the idea for their soon-to-be flagship product. Emulator ELITE is the world’s first all-in-one transparent multitouch DJ performance system that literally unfolds from a lightweight protective road case for travelling. While it was still in early conception, SmithsonMartin approached Pixel Dreams to help with the launch of this halo product, and use this opportunity to re-brand both their company and product line. In the same timeframe, SmithsonMartin opened up for investments, and leaned on Pixel Dreams for help with investor communication.

The results

The Pixel Dreams Team embarked on a journey into the intersection of music, technology, experience design, and investor relations. We helped SmithsonMartin build a world-class brand ecosystem, visual and communication assets, including marketing website, online community portal, and investor deck.

Consulting services

  • Brand architecture and strategy
  • Marketing and communications
  • Process design
  • Pitch strategy
  • Event planning

Creative deliverables

  • Visual identity systems for corporation and product line
  • Identity system assets, inc:
    • Logos
    • Brand book
    • Business cards
    • Email signatures
    • Social assets
  • Investor pitch deck and supporting literature
  • Design and development of website and community portal
  • Event planning, branding and assets
  • 3D modelling and animation
  • Video and motion production

Spring 2014

• Alan Smithson, Founder and CEO • 
Smithson Martin, Emulator


“…expect nothing less than perfection…”

“Kal & his team put every single part of their being into each project. If you are lucky enough to have them take you on as a client, you can expect nothing less than perfection. They took our old branding and sculpted the future of a brand that is setting the industry standard for DJ control. Without their expert advice, our company would never be at the level it is today. THANK YOU PD TEAM!”