Synergyse (acquired by Google) was founded with a mission to teach the world how to use technology. They set out to empower people with technical knowledge and know-hows, and enable them to leverage technology to be more productive in a rapidly changing world. They started their mission with a suite of interactive training experiences embedded directly inside the cloud applications that many of today’s organizations run on: Google Apps. Synergyse had helped thousands of large education, government, and business organizations to modernize the workforce through tech training.



Synergyse had enjoyed some early successes in the education and government sectors. Such experiences led Synergyse to recognize that: a stronger brand presence and simpler messaging could help strengthen the company’s credibility and shorten the sales cycle.



  • Brand identity
  • Brand identity collateral:
    • Business card template
    • Email signature template
    • Letterhead template
    • Communication deck templates (presentation & print)
    • Case study template
  • Video bumper
  • Explainer animation
  • Copy writing
  • Website