Background

Synergyse (acquired by Google) was founded with a mission to teach the world how to use technology. They set out to empower people with technical knowledge and know-hows, and enable them to leverage technology to be more productive in a rapidly changing world. They started their mission with a suite of interactive training experiences embedded directly inside the cloud applications that many of today’s organizations run on: Google Apps. Synergyse had helped thousands of large education, government, and business organizations to modernize the workforce through tech training.

 

Challenge/opportunity

Synergyse had enjoyed some early successes in the education and government sectors. Such experiences led Synergyse to recognize that: a stronger brand presence and simpler messaging could help strengthen the company’s credibility and shorten the sales cycle.

 

Deliverables

  • Brand identity
  • Brand identity collateral:
    • Business card template
    • Email signature template
    • Letterhead template
    • Communication deck templates (presentation & print)
    • Case study template
  • Video bumper
  • Explainer animation
  • Copy writing
  • Website