If you are hitting every goal, you are not setting your sights high enough. At Pixel Dreams, we raised the internal bar in 2025. We didn’t hit every mark, and that was the point. By setting ambitious, even outrageous goals, we achieved more, grew faster, and learned deeper than if we had played it safe. Failure was part of the process. Progress came from working through it.
What Does It Mean to Fail Fantastically?
Failing fantastically is about aiming high enough that even a miss takes us further than most people’s wins. It’s a mindset rooted in bold ambition, creative stretch, and fearless goal-setting.
It looks like this:
- You have 40 hours for a project, so you challenge yourself to finish in 20. Maybe you hit 25. You’ve still pushed well past the norm.
- The industry standard for revenue growth is 20–30%, so we set a goal of 75–100%. Even if we “fail” at 35%, we’ve surpassed what’s considered great.
- Launching a company-wide LMS in 6 months is solid — so we set a goal of 4. It takes 5. Still a win. Still a fantastic failure.
The Day-to-Day of Failing Fantastically
What does this bold mindset look like in our daily work?
1. The Daily Practice of Setting Higher Aims
In day-to-day projects, we have the chance to stretch beyond what’s required. It could mean cutting the timeline in half to free up time for polish, doubling the creative scope on a first draft, or pitching three ideas instead of one.
The practice of failing fantastically starts here, in small decisions, quiet risks, and personal bets on working more audaciously than we did before.
2. Reframing Feedback as Fuel
When we set bold goals, we won’t always hit the mark. The feedback that follows can sting, but failing fantastically means treating that feedback as part of the build.
Every critique is a signal. It shows us where the edges are, what resonated, and what didn’t. We use that insight to sharpen the next attempt. Feedback accelerates us.
3. Becoming Our Own Push
It’s often the external push from a client that forces a team to rise. But the most ambitious work happens when we push ourselves. That’s failing fantastically: showing initiative, aiming higher, and taking risks before the pressure’s on.
The Fantastic Future Ahead
Failing Fantastically is about setting goals differently. We treat failure as a consequence of a worthy pursuit rather than a flaw. It’s a choice that prioritizes ambition over perfection.
If we failed fantastically enough in 2025, in 2026 we will Grow Greatly. The lessons learned, the challenges embraced, and the higher aims set last year will fuel an era of massive achievement.
So aim high and push yourself. And when you fail, it will be fantastically.
