Core values & guiding principles

How we go about fulfilling our core purpose

Core Values

Core Values of Pixel Dreams Team: Improve Health. Pursue Wisdom. Cultivate Teamwork.

What we value





How we raise what we value


Health → Improve Health

Wisdom → Pursue Wisdom

Teamwork → Cultivate Teamwork


Understanding Values at PD

From our latest presentation



Guiding Principles

Ordered in priority sequence, each principle serves as a foundation to the one after, each complimenting the one before.


01. Be Grateful

I choose to witness the wondrous, magnificence of life. I am grateful for all of life’s blessings – those I earned and those I did not.

Gut-check questions
Do I measure the Gap versus the >Gain1? Am I dwelling on information that doesn’t matter? Do I neglect the bigger picture? Do I understand that life is short and precious, and death looms around the corner?

02. Take Responsibility

I choose to take extreme ownership2 of my life, my circumstances, and those in my care. I take responsibility for the weather.

Gut-check questions
Do I blame the world if life isn’t working out like I’d planned? Do I see myself as a victim? Do I allow other people and things to negatively influence my thoughts and emotions? Most importantly, do I exercise control over my thoughts?

03. Clean Toilets

I choose to be humble and gritty, I am willing to do whatever is necessary to get the job done.
The mission comes first; social status is useless.

Gut-check questions
Do I believe that certain tasks, or chores are beneath me? Does my Ego3 feel pride in being better than others? Do I shy away from doing the dirty-work?

04. Study Hard

I choose to study with intent. I am a lifelong learner. Learning is not a passive accidental occurrence, but a long-term strategy fused with deliberate action.

Gut-check questions
Do I place leisure and fun ahead of study and growth? Will my life suffer mediocrity from my lack of studying? Is my level of thinking stagnant or growing too slow?

05. Be Stronger

I choose to strive to be stronger physically, spiritually, mentally, and emotionally (PSME4). I choose to create feelings, thoughts, and decisions that make me stronger everyday.

Gut-check questions
Do I honour thoughts and feelings that weaken me? Are my beliefs on a particular matter making me weaker? Do I neglect my PSME4 health?

06. Be Better

I choose to think and act in ways determined to make me better. I strive for excellence in my profession, career, and personal life.

Gut-check questions
Do I neglect necessary action to improve in my field ? Do I fall short of the mark? Did I fail to be better than yesterday? Will I fail to be better tomorrow?

07. Have Fun

I choose to have a great time, and have fun. I choose to smile and laugh often. My presence positively influences the environment around me.

Gut-check questions
Do I bring a negative energy to my environment? Do I take things too seriously? Are people happier when I am not around? Do I suck the spirit of joy out of a room?

08. Ship Value

I choose to be of value, and deliver value to my family, team, clients, and community. I’m focused on helping others succeed.

Gut-check questions
Is the work I’m doing intended for me and my Ego3, or to bring value to others? Do my efforts deliver perceived value rather than true value?


  1. Gap vs Gain is a Strategic Coach concept
  2. Extreme Ownership is a leadership book written by former NAVY Seals Jocko Willink and Leif Babin
  3. “Ego”, as it is referenced in The Power of Now and A New Earth, by Eckharte Tolle
  4. PSME is based on an upcoming Pixel Dreams book titled Chain – The Order of Things