I had read ‘Screw It, Let’s Do It’ before reading this one. There are many overlapping stories; however, they are still good as new in Richard’s enthusiastic storytelling. It’s always an adventure with Richard! This one, as the title suggests, does provide a lot more insightful bits into the way Richard leads the Virgin brand into a global success. It’s refreshing to hear about some of the mistakes he’s made. He jokes about his failures that they are the reasons why we ‘Google’ for information instead of ‘Virgin-ing’ for it.