Crossing the Chasm

I wouldn’t have picked up this book if it weren’t for the major influence it had on the team. Geoffrey Moore outlines the journey of moving your product from early market to mainstream market with effective (and evolving) marketing. It’s definitely a valuable book but I wouldn’t read it again cover to cover.

A bit beaten up, but for good reason. I read Geoffrey Moore’s Crossing the Chasm twice this week. Without a doubt, an essential read for every entrepreneur in or interested in the tech game.

253 pages including appendix, this is great marketing strategy book.

Warning, it could be a dry read for some. I however loved it enough to read it twice. If you love business, tech, marketing, and business strategy – this book is for you.