The game has changed. Growth Hacker Marketing is a brief guide for navigating the new landscape and achieving Product Market Fit. Serving as an introduction to growth hacking as a mindset and some of the new tools available.
I saw the author Ryan Holiday speak at the Art of Marketing conference last year, this book expands on many points he made there. Like growth hacking itself, this book is engineered in a lean and efficient style.
If you’re looking for tips to shake up your traditional marketing efforts, or curious about how some of the most successful brands achieved perpetual growth, then you can use this book to start up.
Growth hacking is a good overview on getting creative and using your resources to the fullest. To be honest, it wasn’t my favorite book by Ryan Holiday. Regardless, there are a few tidbits I think we all could implement. My favorite parts were the Frequently Asked Questions section and Dropbox case study.
At the intersect of marketing, advertising, tech and engineering is a vitally new role for organizations to fill: the Growth Hacker.
Growth Hacker Marketing by Ryan Holiday is an easy but important read for organizations looking to grow.