An insightful book about how we shape our decisions. It explains that irrationality isn’t random, it can be predicted through the external forces. The book got me reflecting on my own behaviours and work, as it used examples from advertising and design. I have no problem sharing the book’s memorable lessons and I’d recommend it to anyone who thinks they’re crazy.
What I love most about this book is the title: Predictably Irrational. Not to be confused with ‘randomly irrational’. Learning how irrational we all are is always humbling with a dash of ‘oh fuck me’. Knowing that our irrationally is not random but predictable brings a sense of relief.
A very sobering and necessary read for all, especially those who are NOT entrepreneurs, leaders, and in sales. I’m speaking to the everyday hard working consumer. Leaders, marketers, and governments are at an advantage when they know how predictably irrational we are. Worse, when we believe we have full control over our decisions.