Prospect The Sandler Way

This book manages to get you excited about sales, an otherwise painful aspect of business. It’s clear, logical and effective. John Rosso presents the lay of the land and strategies on how to traverse it. Recommended to anyone who communicates with clients, vendors and industry partners. Your business will be better for it.

“The sales process is not the place for us to get our emotional needs met.” From the book Prospect by John Rosso. A super quick read filled with great ideas and sound philosophies on the subject of sales. Whether we like to admit, many of us are in sales at some point in our lives. Always an essential skill to improve.