Pro Bono: Vietnam Education Society

Give Back & Pay Forward With a 20th Anniversary Brand Campaign

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Vietnam Education Society (VES) is a Canadian-led nonprofit organization dedicated to empowering early childhood education in Vietnam. Between Q3 2023 and Q2 2024, Pixel Dreams had the privilege of working closely with VES and its key partner The Pacific Links Foundation to build a children library in rural Vietnam.

In Q2 2024, VES sought to refresh their brand identity and rethink their communications in preparation for their 20th anniversary. Our team collaborated closely with VES Founder, Carin Holroyd, to execute a brand campaign. This pro bono campaign included refreshing visual identity, producing a 20th anniversary video showcasing their remarkable work, and developing a comprehensive web design strategy. We are proud to support VES in modernizing their brand and communication to make significant impact in the years to come.

 


 

20th Anniversary Brand Campaign

 

Team

  • Tracy Nguyen, Project Owner & Project Manager
  • Linh Le, Art Director & Designer
  • Karis Malszecki, Video Team Lead
  • Marcus Veres, Web Design & Development Lead

 

“Thank you for everything you have done for VES and for Vietnam. The library looks fantastic and will be so well used. I am very grateful for the lovely video your team put together and for the visual identity style guide.”
Carin Holroyd, Founder of VES

 

Deliverables

Brand refresh
Including colours and fonts update

UPDATED LOGO

 

COLOUR PALETTE

 

TYPOGRAPHY

 

BRAND STYLE GUIDE

 


20th Anniversary Video


Web Design Strategy
Including sitemap and wireframes

 

“Once again, thanks to Khalid and your team for this hard work on this project. I highly appreciate it, and I’m confident that everyone will be impressed with VES’s wonderful support for Vietnam poorest communities over the past 20 years.”
Tung Hoang, SEEDS Director at The Pacific Links Foundation
The Author

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