Karis aka Collab is always looking for ways to improve the client experience, our work, and how we show up. In the spirit of teamwork — and as a practical way to uphold our #3 core value, Cultivating Teamwork — she pitched a simple idea: standardized team headshots.
The timing aligned with our Winter holiday dinner. We hired a photographer and blended partying, dancing, and celebrating with capturing a refreshed, unified image of the team.
Process
Finding the Look
The new images needed to feel unified, scalable, and distinctly Pixel Dreams. They had to work across platforms. They had to hold up over time. And they had to keep the human at the centre.
We chose Colour Pop! Keeping photos black and white, popping over each person’s respective PD colour.
The Shoot
Winter Summit presented the perfect opportunity to get everyone in front of a camera. Music, drinks, dinner, and a spirit of fun and gratitude infused every shot with energy and personality.
The Reveal
Once the collection was revealed to the team, everybody received three versions of their official PD headshot: Serious, Smiling, and Silly. The PD handle colours introduce personality and individuality, while the black-and-white portraits present a unified image.
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