At Pixel Dreams, AI is routine. Most PDTers use it weekly, and nearly one in five uses it on nearly every task. This report distills findings from our inaugural AI & You survey. It reveals how PD is using artificial intelligence, where AI is delivering the most value, and recommendations for the future. The insights come from a survey of 28 teammates across PD, conducted from July 14 to 16, 2025.
From Hype to Habit
PD’s relationship with AI has gone from experimental to operational. Our internal survey shows:
- Team adoption is real: 93% report medium–high weekly AI use (scores 3–5); 18% at “5”.
- Where AI is winning: Research (93%), Writing (89%), and Brainstorming (86%) are the dominant value zones.
- Tool reality: Mentions concentrate on ChatGPT (29) and Gemini (16); niche use of Claude, Midjourney, Sora, Grok, Perplexity, NotebookLM, n8n.
- Behaviour themes: Ideation, writing, and creative dominate, with a growing interest in process and policy.
Action: Turn ad hoc habits into shared standards, and AI becomes part of the operating system.
Adoption & Usage
Weekly Usage Levels
AI has moved past novelty. Most of us use it regularly, and some are already leaning in hard:
- Level 3 (routine use) – 39%
- Level 4 (daily) – 36%
- Level 5 (intensive, embedded) – 18%
- Level 2 or lower – 7%
By Team
- Experience & Technology (XT) leads in daily, high-leverage use.
- Design and Motion are steady but show room to scale.
- Project Management (PM) shows varied use—an opportunity for standard workflows.
Action:
Ship lightweight playbooks and prompt libraries to help Design and Motion shift to daily use. For PM, build automations for updates, briefs, and check-ins.
Value Zones
Here’s how people actually put it to work:
The three big winners:
- Research – 92.9%
- Writing – 89.3%
- Brainstorming – 85.7%
Other growing uses include:
- Editing – 57.1%
- Art/Design – 57.1%
- Data Analysis + PM – 46.4%
- Personal/Health tasks – 39.3%
- Code/Scripting – 35.7%
Action:
Turn this sequence (research → outlining → drafting → editing) into PD’s first cross-team playbook. Then build out mini-plays for project management and analysis.
Key Findings
The highest-impact, non-obvious takeaways are tied directly to evidence.
- AI is already a daily assistant for a meaningful minority (18% at level 5).
- The center of gravity is knowledge work (research → writing → brainstorming).
- Design leverages AI but lacks daily “5” intensity → structured prompts/playbooks could shift usage up.
- Motion sits at “3” → tooling exploration + targeted training likely lifts to “4”.
- PM shows mixed usage → opportunity for status update + brief generation workflows.
- Tool fragmentation is low-to-moderate; ChatGPT/Gemini dominate → standardize org accounts.
- Process/policy demand is emerging → publish one-pager governance (privacy, IP, client data).
- Automation appetite exists (coding/scripting 36%) → Ops + PM pilots likely ROI-positive.
- Personal-health uses are high (39%) → indicates comfort and habit formation beyond work.
- Data quality clean; quick to operationalize.
Conclusion
At PD, we’ve moved from curiosity to usage to impact. This survey is a baseline for where AI fits into real workflows today. We’re sharing these results to spark comparisons, conversations, and better questions. What does AI adoption look like in your org? Where is the value clustering? What’s in the way?
We hope this snapshot helps others map their own terrain, and move faster, together.
