Spring 2024

 

For Sarah aka Energize’s 10th PD anniversary, the first party in our new Queen West Toronto HQ, the PDT was reimagined as characters inspired by the iconic Mr Men & Little Miss series, based on our PD handles.

 

Each member of the PDT received a t-shirt featuring their respective Mr Men/Little Miss character. Sarah’s anniversary gift was a complete branded product line featuring her character, Little Miss Energize, including an original storybook adapting her Pixel Dreams journey. The concept matched our vibe perfectly: solid outlines, bold colours, and playful curiosity.

Everyone received a t-shirt featuring their character, and Sarah received her own extended line: Little Miss Energize merch and a hardcover storybook based on her PD journey.

 

The concept was intended just for the party, but we refreshed the imagery and character lineup for our annual “PDT” art. The idea resonated and became part of PD lore.


Little Miss Energize Story


 

Gift Package


 

Collectibles

Everyone received a t-shirt featuring their character. The concept was later revisited for the Holiday Season. All characters were featured on office Christmas Tree ornaments, and now live on people’s desks as a coaster or decoration.


 

PDT Characters