NASA 2016 Budget Estimate

Inspired by the 1974 Graphic Standards Manual

Autumn 2015

Mars being the latest hot destination planet, we were curious to see what NASA had in mind for upcoming trips. Through a little online searching, we found NASA’s Fiscal Year 2016 Budget Estimates. Big NASA and sci-fi fans, we thought it would be an exciting endeavour to re-imagine the document. During the same period, we backed Jesse Reed and Hamish Smyth’s Kickstarter campaign: The reissue of the 1974 NASA Graphics Standards Manual. As big fans of branding, the merger of NASA’s budget document and Reed & Smyth’s original 1974 identity became a no-brainer!

Team

Creative Director: KM
Art Director: Trevor Landon
Graphic Designer: Lily LĂȘ

Medium

Printed, saddle stitch bound booklets


NASA 2016 Budget Estimate Redesigned

 

2016 Budget Reimagined

 


 

PDF booklet

 


 

Nasa’s Vision
NASA Budget Estimates 2016 - Internal Project

 


 

Images from booklet
NASA Budget Estimates 2016 - Internal Project
NASA Budget Estimates 2016 - Internal Project
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency

 


 

Spectaular Perfection

 


 

Images from the 1974 Standards Manual
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency
NASA Creative Digital Agency