NASA 2016 Budget Estimate

Inspired by the 1974 Graphic Standards Manual

Autumn 2015

Mars being the latest hot destination planet, we were curious to see what NASA had in mind for upcoming trips. Through a little online searching, we found NASA’s Fiscal Year 2016 Budget Estimates. Big NASA and sci-fi fans, we thought it would be an exciting endeavour to re-imagine the document. During the same period, we backed Jesse Reed and Hamish Smyth’s Kickstarter campaign: The reissue of the 1974 NASA Graphics Standards Manual. As big fans of branding, the merger of NASA’s budget document and Reed & Smyth’s original 1974 identity became a no-brainer!


Creative Director: KM
Art Director: Trevor Landon
Graphic Designer: Lily LĂȘ


Printed, saddle stitch bound booklets


2016 Budget Reimagined



PDF booklet

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Nasa’s Vision



Images from booklet



Spectaular Perfection



Images from the 1974 Standards Manual