Art & Copy: the Documentary: Best Advertising Copywriting Quotes

Quote 1

“The frightening and most difficult thing about being what somebody calls a ‘creative person’ is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea about where they’re gonna come from tomorrow.”

– Hal Riney

Quote 2

“I think most creative people are so damn insecure that they want to think they know everything, but they know deep in their hearts they’re just in deep trouble from the minute they get up in the morning.”

– Dan Wieden

Quote 3

“I don’t think any organization or any career succeeds if there isn’t a godly amount of old-fashioned love involved, and a deep sense of affection for each other and the people you work with.”

– Dan Wieden

Quote 4

“I happen to believe that when advertising is done well, the wall or the billboard that celebrates a brand artfully and beautifully can be part of our culture as opposed to some form of pollution.”

– Lee Clow

Quote 5

“This is my mantra right here, okay, see? ‘Brutal Simplicity.’ I’ve asked people to please simplify their ideas.”

– Rich Silverstein

Quote 6

“It’s gotta be something more than just paid art. It’s got to be bigger than that. It’s a way for big, soulless corporations to actually have a personality and to interact with people in a (hopefully) meaningful way.”

– Jeff Goodby

Quote 7

“There’s nothing you can learn from a failure. If you sit there with a failure, and try to figure out how you failed, you just fucked yourself. You’re out of business because all of a sudden it’s ‘George, be careful.’”

– George Lois

Quote 8

“People don’t mind being sold to if they understand why it’s happening and they enjoy the process. At the same time, y’know, I would hope that people understand that brands can be dangerous. They’re like a TV channel that immediately your body locks into, and if you like them, you’ll listen. You’re like a dog waiting to have something happen, and it’s a dangerous kind of attention and it can be abused. Now I think the biggest abuse is people just treating other people like idiots. Y’know, they treat them like they don’t have a good sense of humor; they treat them like they’re stupider than the advertisers. That’s the biggest crime.”

– Jeff Goodby

Quote 9

“If you can find that kernel, the core of what that product is, so that when you talk about it, no matter how you talk about it, people respond and say, ‘Yes, that’s right!’ then if you talk about it in a strong, interesting, memorable way, they say ‘Yeah, that’s right. I’m gonna buy it.’”

– Jim Durfee

Quote 10

“I think creativity can solve anything. Anything. ANYTHING!”

– George Lois

Art & Copy: the Documentary

Our 10 favourite quotes from Art & Copy

Curious for more?

Our 10 favourite quotes from Art & Copy

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