In the early afternoon, our phone rang. At the other end of the line was one of our clients, a marketer for the world’s #1 CRM solution. She was on her way to a critical presentation — without slides to present. She was already in the car and ten minutes from her destination. No materials, no creative brief, no time.
Stress is familiar feeling in the marketing world. Marketers and CMOs wear many hats, managing the moving pieces of the marketing mix while executing in a limited time frame, and on a limited budget. B2C marketers are tasked with increasing digital and physical traffic, generating awareness for franchise opportunities, and managing talent acquisition. Successful B2B marketers are tasked with keeping sales teams busy, deploying concurrent strategies to fill the top of the sales funnel. At the same time, they continuously elevate the brand and ensure that its messaging connects across all platforms.
Shifting focus
Good marketers in both the B2C and B2B worlds can be weighed down by the details, resolving a never-ending pile of minor challenges among the many teams and initiatives they manage. This impedes growth and prevents you from applying your skills to the high-level initiatives that truly need them.
As a great marketer, you work with a team that enables you to concentrate on the big picture, knowing that each detail of your project will be handled with precision and transparency by an agile group of experts — even when there are just ten minutes to spare.
Factors that make the difference
Execution at a moment’s notice
— not a month’s. To move at this speed, utilize a team with a deep understanding of your brand’s messaging, products, and customers. Your agency should not monopolize your time seeking creative direction. A strong team will recognize objectives and run with them. The result: seamless deliverables that generate high-quality results.
Access to multidisciplinary pros
Talented marketers need talented team members. But your company cannot afford to hire full-time experts in every field essential to marketing. Nor is it affordable to hunt down contractors when time is of the essence. Working with a multidisciplinary team gives you access to the best across the board, exactly when you need them. An agency with technical, strategic, and design expertise can tackle projects at the speed of light.
Worry-free vendor management
Marketers spend valuable time onboarding vendors and ensuring that they understand the brand and its visual styles — only to repeat this process when a new vendor is contracted. You can reclaim time spent micromanaging by trusting the direction of vendors to your creative agency. The right agency will source, manage, and onboard vendors, holding them to a level of quality that results in world-class deliverables.
New perspectives that generate innovation
Collaborate with an agency that combines familiarity with your brand’s heritage and outside-the-box thinking. Agencies with a strong commitment to research and development always keep an ear to the ground. They offer cross-sector experience and suggestions, ensuring that you stay ahead of the latest trends and developments.
Those ten minutes were all that we needed. By the time our client took her seat in the conference room, the slides were waiting for her. As a creative agency, our expertise, understanding, and commitment to thinking differently enabled us to execute a project for our client with no time to spare. As a great marketer, she knew that she could trust us to deliver.
A strong team understands the different challenges that can get in the way of marketing success — and keep hardworking B2B and B2C marketers up at night. If you’re looking for a great team, give us a shout.
