On Friday, February 16, 2024, Pixel Dreams hosted a “tactile” installment of its FRIducation speaker series at our Toronto headquarters.
Andrew MacEachern, President of Information Packaging, spotlighted the timeless value of the personal experience in marketing, revealing how tangible connections can offer a unique edge in a digital-dominated world. With a collection of Information Packaging’s latest works in tow, Andrew’s session was a truly hands-on experience, exploring the role of touch and sensory engagement in marketing.
Blending Craftsmanship and Technology
Among the treasures Andrew unveiled were video-in-print solutions, direct mail kits that defy the conventional envelope, and influencer packages designed to dazzle both the recipient and their followers. Each piece served as a testament to the power of blending traditional craftsmanship with modern technology—like a papercraft mini tractor from John Deere that leapt from page to palm, demonstrating the potential for print to surprise and delight.
Bridging Digital and Physical
Information Packaging’s unique creations demonstrate the strategic importance of physical marketing in breaking through the digital ad clutter. Andrew’s presentation revealed the effectiveness of integrating digital technologies like Augmented Reality and QR Codes into traditional media, highlighting their success across a variety of sectors.
Through the interactive display, Andrew showcased how Information Packaging’s creations stand out in a crowded market, generating impressive results for disparate industries such as Pharmaceutical, Financial, Higher Education, Consumer Packaged Goods, and Technology. The session highlighted the company’s ability to integrate digital elements like Augmented Reality, NFC Tags, QR Codes, and Video in Print, bridging the gap between traditional and digital media.
Pixel Dreams thanks Andrew MacEachern for an informative and interactive session.
The insights and hands-on experiences from this FRIducation event will influence our approach to creative projects, helping us deliver impactful and memorable marketing solutions for our clients.
