Building the Agency of the Future

Bold creativity, AI fluency, and unstoppable team energy.

The tools are new, but the questions are timeless. On April 11, our HQ turned into a laboratory of ideas, tools, and collective intelligence as we explored what an AI-powered creative agency could look like. In about an hour, we prototyped a custom GPT, developed a website, created a communication game, researched wormholes, and began building a 3D fighting game. It was a living demonstration and a working prototype of what’s possible when curiosity leads.

 


 

The Agency of the Future

In this session, the PDT would build the creative agency of the future together using AI tools. Pixel Dreams’ CEO, chief agitator, and resident futurist Khalid orchestrated a hands-on, improvisational demonstration of how we can compress timelines and amplify creative potential.

 

Core competencies of our new agency:

  • 3D modeling and animating
  • Academic research
  • Project management
  • Web and software design and development
  • Layout and graphic design
  • Motion graphics and design
  • Podcast production

 

AI in Action

 

Meet Roots and Bubbles

The team was introduced to Roots, a custom GPT built by our CEO to support Pixel Dreams’ decision-making, strategy, and creative clarity. Basically, an AI Business Advisor to our CEO. Roots has been trained on company knowledge and aligned with PD’s core values and culture.

Together we built a new GPT, Bubbles, on the spot. Bubbles is a marketing advisor trained on internal documents and key brand guidelines. In minutes, Bubbles could answer questions about PD’s brand, positioning, culture, and ideal clients.

 

A 3D Fighting Game in Minutes

Using ChatGPT’s built-in image generation and Adobe’s Mixamo platform, the team created a 3D character model, applied textures, rigged it, and brought it to life. What used to take a team of specialists weeks to sketch, model, skin, and animate, we accomplished live, in minutes. PDTer Kevin, aka Create, became a fully rigged fighter ready for our custom game (Kevin’s Rumba Dance on the big OLED screen was just for fun).

 

Websites in Real Time

Using Replit, we built a resource hub for one of our B2B clients. This branded microsite included:

  • Onboarding resources
  • A PO submission form
  • Case study portfolios
  • Email and blog integration

One AI agent handled everything: UX/UI, front and back-end coding, and populated the microsite with relevant content. Ten roles, one tool.

 

Deep Research and Podcasting

Our audience was asked to suggest an interesting and complicated subject to dive into. We chose: Wormholes.

Using Google’s NotebookLM, we turned a YouTube video on wormholes into:

  • A research summary
  • A podcast episode
  • Study notes
  • A dynamic mind map

For anyone doing research, writing, or learning, tools like NotebookLM and Gemini offer a faster, smarter way to process and understand complex material.

 


 

Conclusion

 

At PD, AI literacy means staying curious, exploring new tools, and learning through experimentation. We’re creating time and space in our workflows for play, discovery, and hands-on learning. We’re investing in knowledge-sharing and encouraging everyone to explore what’s possible.

If you want to know more about how we’re approaching AI literacy, we’ve written about it here:

👉 AI Literacy: Play, Play, Play

Curious? Come play.

The Author

Sean Ward
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