100 libraries.
100 books.
100 million.
1 big castle.
This is our Centennial Vision — the long arc guiding our work. Building libraries that raise Intelligence + Awareness. Writing books that share ideas worth spreading. Reaching 100 million people with those ideas. And eventually, one day, building a physical home for those ideas: a castle dedicated to learning, creativity, and community.
We started 2025 with the theme: Fail Fantastically.
Failing fantastically was a reminder that a) failure is inevitable along the way to success, and b) you might as well make it fantastic. Dare to do bigger, better, drive more value, help more people, set higher targets, and enthusiastically attempt to achieve them.
Summary
We lost a few battles. We won many more.
For a small business with more extra-curricular activities than our advisors would like us to have, we’ve done alright. We punched above our weight class. We secured new enterprise clients. We gave generously to raising intelligence and awareness – our company’s purpose. And somehow, we found the time for a few parties.
Feel free to peruse, skim, and dive deeper into what interests you.
Our clients, teammates, family, friends, and community. As a purpose-driven organization, we believe it is our duty to report openly on how we invest our time, energy, and resources.
Fulfilling Purpose
Giving Back
PD’s Second Children’s Library
In mid-2025, we committed to opening our second children’s library — and by autumn, we had fully funded it. In early January 2026, a small team from Pixel Dreams made the long journey from Toronto to Hanoi to Quảng Trị, Vietnam for the groundbreaking ceremony. The occasion marked a tangible step forward in our purpose to Raise Intelligence + Awareness (I+A), and another step in our journey toward establishing 100 libraries around the world.
Fiction Festival at St Bernadette
May 2025: PD was honoured to participate in St Bernadette Elementary School’s Fiction Festival. Representing were our CEO, Khalid M, and Priscilla Joung. We had the opportunity to read some of our published books to the Grade 1 and Grade 4/5 classes. In addition to the read-alouds, we donated a package of PDverse books and merchandise.
Celebrating Sparroways’ New Youth Space
PD was honoured to attend the Sparroways Youth Space grand opening. Representing the team was Philo aka Pixel and Priscilla aka Peace.
Supporting TWS Holiday Fundraiser
Every year, PD supports The Toronto Waldorf School holiday fundraiser. The school sells its family-favourite chocolate chip cookie mix, whichPD bought 20 jars of.
Internal I+A
Through weekly talks, fireside chats, scholarships, and shared learning experiences, we continue investing in the thinking, character, and ambition of our people.
1. Internal Leadership & Culture
Michelin Star Mindset
Applying world-class standards and relentless refinement to creative work. Presentation and fireside chat with Milton Mednick, CEO of Pearl Morissette.
Captain’s Log
Weekly reflections from our CEO to sharpen clarity, conviction, and leadership across the company.
Star Trek Scholarship
Celebrating team members who embody curiosity, exploration, and bold intellectual pursuit.
Fireside Chat on Growth and Greatness
An internal dialogue on what it truly takes to scale without compromising excellence – shared lessons from Vito R, COO and Elliott S, ECD
Building the Agency of the Future
Our HQ turned into a laboratory of ideas, tools, and collective intelligence as we explored what an AI-powered creative agency could look like.
2. Global Knowledge Exchange
Fireside Chat at Mighty Stone 🇻🇳
Sharing lessons on creativity, discipline, and building with purpose in Vietnam.
Dreams & Identity at PDVN 🇻🇳
A Friducation session exploring personal ambition and collective identity within PDVN.
Fireside Chat at Spiderum HQ 🇻🇳
A cross-cultural exchange on media, ideas, and raising Intelligence + Awareness.
AS Podcast in Austin, TX 🇺🇸
CEO Khalid and CMO Lannie: Live Friducation conversation exploring entrepreneurship, raising standards, and thinking long term.
3. Industry & Ecosystem Engagement
From Fort Worth to Forward Thinking
Reconnecting with industry peers to exchange ideas on growth, positioning, and leadership.
The PDT Hits GeneratorTO
Hosted by astronaut Chris Hadfield, PDTers engaged with Toronto’s innovation ecosystem to stay connected to emerging technology, ambitious founders, and top talent.
I+A Awards
As Peter Drucker famously said, “What gets measured gets improved,” which is why we measure and report on our internal I+A efforts. Below are our company-wide stats, along with individuals who achieved the highest results in various categories.
Team Stats
📚 Books | 315 Books read | 87,991 pages read | 88 fiction | 227 non-fiction
🎧 Audiobooks | 79 audiobooks | 41,593 minutes | 8 fiction | 73 non-fiction
🎓 Courses | 55 courses | 14,796 mins
📺 Educational Podcasts & Videos | 832 total | 58,772 mins viewed
+907 total hours of coaching received
Top Scholars
- Vito aka Nexus
25 Books (6,995 pgs)
- Erica aka Echo
19 Books (5,259 pgs)
- Priscilla aka Peace
16 Books (4,781 pgs)
- Vito aka Nexus
6,995 pgs
- Erica aka Echo
5,259 pgs
- Sarah aka Energize
5,185 pgs
- Victoria aka Diamond
12 (6,256 min)
- Darnell aka Spark
6 (2,881 min)
- Sean aka Ascend
6 (2,413 mins)
- Diego aka Move
5 (2,619 mins)
- Sina aka Grit
5 (2,554 mins)
- Daniel aka Liberty
14 (3,737 mins)
- Karis aka Collab
14 (3,148 mins)
- Harvey aka Enhance
8 (1,159 mins)
- Vito aka Nexus
4 (1,140 mins)
SPECIAL AWARD – Minutes Magician
28,310 mins
🥇
11,290 mins
🥈
9,488 mins
🥉
Most Minutes Overall – Combines all categories we track minutes: Audiobooks, Courses, and Education Podcasts & Videos
MVL Most Valuable Learner
25 Books | 2 Audiobooks
4 Course | 37 Podcasts/Videos
(6,995 pgs & 28,310 mins)
🥇
4 Books | 2 Audiobooks
3 Courses | 13 Podcasts/Videos
(5,185 pgs & 3,181 mins)
🥈
7 Books | 3 Audiobooks
14 Courses | 9 Podcasts/Videos
(2,510 pgs & 5,064 mins)
🥉
PD News
Core Updates
New Logos: Expanding Our ICP
We acquired five new enterprise B2B ICPs this year. An ICP — Ideal Client Profile — defines the type of organization we are best built to serve. Expanding our ICP base has strengthened revenue diversification and positions us to scale.
AI-powered finance & HR for enterprise scale
Seamless digital agreements, signed anywhere
Tools that power modern team collaboration
AI-driven global sourcing and procurement
High-performance WebOps for modern websites
Want to see who they are? → Read the State of the Nation Q4 report on SEEK.
Evolving Our Identity
We evolved our wordmark and overall logo composition — a subtle but intentional shift to express a more focused, confident, and forward-thinking company. We also expanded our colour palette and refined our voice and tone, clarifying how we speak so our visual identity and verbal identity move in lockstep.
Field Manual 2025
At the same time, we released Field Manual 6.0, sharpening the articulation of our principles, standards, and operating philosophy so our external identity and internal discipline evolve in lockstep. Together, these updates ensure that how we look and how we operate tell the same story — ambitious in vision, meticulous in execution.
Hanoi Office Updates
In late 2024, we opened our first international office in Hanoi, Vietnam — a defining step in our evolution from a Toronto-rooted agency to a globally integrated team. By mid-2025, once the team had found its rhythm, we upgraded the Hanoi studio to full PD standards (June) — in design, functionality, and feel — ensuring our culture, expectations, and creative environment are consistent across continents.
Internal Updates
AI at PD
In early 2025, we encouraged the team to “play, play, play” with AI — building literacy through curiosity and experimentation. By September, we conducted an internal audit and shared a report on how AI was truly being used, while also sunsetting our weekly WedAI videos as usage matured. What began as exploration is now a disciplined, everyday practice embedded in how we research, write, ideate, and think strategically.
Summer Summit
Summer Summit 2025 was our biggest gathering yet — hosted at Taboo Resort in Muskoka and bringing together teammates from across Canada and internationally. It was an immersive few days of alignment, celebration, and deep relationship building as we scale globally.
Winter Summit
Winter Summit 2025 was a shorter, more intimate gathering held in Toronto at the start of the year. It focused on connection, clarity, and setting the tone for disciplined execution in the months ahead.
Other News
SEEK Reports
The following internal reports can be viewed on SEEK.
Culture
Art & Artists
Hosted Triposphere Artshow in Hanoi
Triposphere: Dreams and Dreamers in Hanoi 2025 brought together artists and visionaries for an evening celebrating imagination, expression, and creative courage.
The show reflects our commitment to raising Intelligence + Awareness by supporting spaces where bold ideas and bold dreams can be shared publicly.
Evenings at Md Art Gallery
Over the year, we attended three art shows at Marlon Durrant’s studio, Md Art Gallery. Each visit was an opportunity to immerse ourselves in bold, contemporary work and engage directly with artists and collectors shaping the creative scene. Supporting spaces like Md reinforces our belief that great commercial creativity is nourished by active participation in the broader arts community.
Culture Review
Each year in June, we ask PDTers about our culture: what’s working, what needs evolving, and what lights PDTers up. This report aims to:
- Shine a light on the traits that make PD unmistakably PD.
- Explore how we can protect and evolve what’s working, so our culture stays healthy as we scale
Read the full 2025 Culture Report
Support
How has PD supported you in your goals?
The following scores represent averages based on PDters’ responses. We review these closely each year, with the goal of maintaining — and continually improving — a high level of support across the team.
Health + Wellness
Personal + Professional Development
Sentiment
What are 5 words that describe PD culture?
Taking PDTers answers, we programmatically created wordcloud. In this year’s culture pulse, we found five emerging themes. And finally, one wordcloud combining all answers.
Growth
Grit
Excellence
Authenticity
Warmth
All together!
Read the full 2025 Culture Report
Events + Celebrations
Summer Getaway
PD’s Northern Escape was a refreshing retreat that brought the team together outside the office to recharge and reconnect. Surrounded by nature, it was a reminder that a strong culture is built not only through work, but through shared experiences and time well spent together.
Over 30 Gatherings!
Events and celebrations are an important part of life at Pixel Dreams. They give us the chance to step away from the day-to-day work, strengthen relationships, and celebrate the people who make the company what it is.
Fireside Chats
Parties
Movie Nights
Video Game Nights
Presentations
much more!
In 2025 alone, we held more than 30 gatherings — the following are just a few highlights.
Conclusion
You made it this far!
Failing fantastically is not about celebrating failure — it’s about committing fully to work that matters, knowing that progress is built through both wins and setbacks.
In 2025, we moved forward on all fronts: strengthening our business, investing in our people, expanding our reach, and doubling down on our purpose to raise Intelligence + Awareness. From libraries in Vietnam to ideas shared across teams and communities, each effort — big or small — contributes to a longer arc.
100 libraries.
100 books.
100 million.
1 big castle.
This is the path we are on. Thank you for walking it with us.
