In 2022, the PDT emerged from the long shadow of COVID lockdowns with renewed energy, bold creativity, and a deeper sense of purpose. After years of disruption, we stepped back into the world—hosting live events, publishing our first books, launching team-wide experiments, and welcoming new faces to the family.
With Artificial Intelligence advancing every day, wisdom became more essential than ever. As lifelong learners, we continued investing time and heart into pursuing big questions, transformative experiences, and lessons from history’s GOATs.
Through this report, we pull back the curtain on 2022 and share how we rebuilt momentum and fulfilled our purpose.
What is a PD Accountability Report?
Our Accountability Report is our yearly review of how we fulfilled a core value of Raising I+A .
Why intelligence? Why awareness? What does it mean to raise I+A? Dig deeper here.
Why is this report public?
We hold our leaders accountable for radical transparency and our team members accountable for shaping the future. We share this report as a reflection of these responsibilities. Let’s take an honest look at our company’s commitment to shaping a better future, including our commitment to individual growth.
Events
Triposphere
April 20th, 2022: After a long COVID-19 lockdown, our team took a bold leap into the world with Triposphere—a one-night-only art show that drew over 500 guests into a vibrant, airport-themed universe of art, music, and imagination. Featuring over 100 pieces from 22 artists, the event explored themes from God to psychedelics and delivered an immersive, high-energy experience—complete with DJs, flight-attendant hosts, and bartenders in pilot gear.
Read the Press Release
See the Triposphere Art & Branding
Trev’s 10-Year Anniversary
We celebrated with a fantasy-themed soirée fit for a king. Complete with medieval quests, scrolls, and a surprise group serenade of You’ll Never Walk Alone, the night honoured our co-founder’s legacy with humour, heart, and heroic levels of storytelling.
Experience Trevor’s 10-Year Anniversary
Summer Getaway
Our annual Summer Getaway brought the team together for deliberate rest, playful connection, and a breath of fresh air. Our Summer Summit included a video recap and a behind-the-scenes guide on how we make the magic happen.
Join the Summer Getaway 2022
Our First Children’s Books
Hungry Little Monsters
PD’s first published children’s book is an adventurous tale layered with hidden meaning for curious kids and courageous parents. The story sparked a companion reader’s guide and inspired our team to begin production on an animated short.
5+6 Real Stories
What began as a birthday gift for a teammate evolved into a published collection of eleven quirky and thoughtful tales by the elusive Marv Mercury. Originally written for a handmade book, these stories were rediscovered, expanded, and brought to life for a wider audience.
Read 5+6 Real Stories
Company Updates
Target 35:42
For one focused week, we paused all internal projects and launched a bold experiment to maximize client value. By setting role-based targets and tracking progress daily, we surpassed our goal with 81.9% client-focused hours, hitting new benchmarks in alignment, discipline, and delivery.
See how we did it at Target 35:42
The Life of a PDTer
From Monday Morning Meetings to Friducations, 1:1s to Journey Docs, we shared a candid look at the structure, expectations, and culture that shape daily life at PD. Clear rhythms and high standards guide our team through a week of learning, collaboration, and growth.
I+A
The ABCs of Critical Thinking
We launched an 8-week pilot program led by renowned educator Dr Christopher DiCarlo. Covering argument, bias, context, and more, the course gave participants a practical toolkit to sharpen reasoning, spot fallacies, and make better decisions.
we used when we created them.”
Albert Einstein
So, how did the PDT do?
Below are our I+A stats for 2022.
The PDT did a lot of learning in 2022.
Our team consumed 59 books, 44 audiobooks, and 13 group events more than in 2021.
That which is measured and reported improves exponentially.”
Karl Pearson
Our I+A data helps us look at trends from year to year. Where did our organization’s focus point? How was our purpose of raising I+A affected? These observations show us how the year’s variables exist in tandem with our responsibility to fulfill our MTP.
Every Monday and Wednesday, the PDT hops on a call to report on personal goals for the week. In these team calls, we share resources to support each other’s I+A goals.
“You’re looking for a new Masterclass course? Have you seen the one by Goodby & Silverstein?”
“If you liked Obstacle is the Way, check out Ryan Holiday’s other titles on PD’s Most Recommended Content list.”
From 2021 to 2022, many of our go-to authors and instructors continued to inspire us. The data is a clear reflection of our team’s learning culture. We share learnings, inspirations, and experiences—from books to courses, music, movies, and anything in between.
What’s next?
In 2022, we came back stronger—learning, building, and reconnecting with purpose. As we moved from lockdown to lift-off, the PDT made big strides and laid the groundwork for an even bolder 2023.
We don’t know them until they enter the conscious mind.
And then we know them. We see them, hear them, and feel them.”
David Lynch
